2225 Telegraph Avenue

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A 173-KEY MOXY BY MARRIOTT HOTEL IN OAKLAND’S UPTOWN DISTRICT

The revitalization of Downtown Oakland retail began with the restoration of the Fox Theater in 2009 and over the last decade we’ve witnessed a complete transformation of the area we’ve come to know as Uptown. Oakland’s retail market has consistently trended higher over the last several years, but we expect the residential pipeline coming online to be a huge boon for retailers and their investors. With thousands of new residents being added to the market, businesses will see extended hours and higher volume.

The style of the Moxy Hotel truly captures what the residential high rises are trying to attract. A focus on rich, vibrant public space with smaller efficient room design will work well in the city with the lowest median age in the Bay Area. A fantastic site selection puts the hotel one block from BART and at the heart of Oakland’s KONO district known for its art, music and entertainment. 20,000 people visit the First Friday Festival every month to experience the unique food, live entertainment, and the Art Murmur Gallery Walk. This area will enjoy a great dynamic mix of local and national retailers as thousands of new residents and workers come into the marketplace, each bringing their own energy and diversity.

Even with all of the new investment coming into Oakland, the hospitality market has been anemic. We are thrilled that is about to change and LCB would love to have our fingerprints on a project that would truly represent the progression of Downtown Oakland.


Vision

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±2,500 rentable square feet of ground floor retail space which includes a ±1,000 square foot kitchen component

This space will be an extraordinary opportunity for a restaurant operator to be apart of the Moxy brand as well as a building that truly shows how far the revitalization of Uptown has come. We envision a vibrant space in which guests of the hotel can truly experience the essence of Oakland and the eclectic nature of the KONO Arts district.

Recommended Asking Rate $5.00/SF, NNN
Concessions - $50/SF TI allowance from cold shell
6 months free rent for permits and build-out

Tenants currently in the marketplace that would have major interest if the space was deliverable:

  • Cholita Linda

  • Ladle & Leaf

  • Elda Agave Mezcal Bar

  • Calicraft Brewery

  • Philly’s Best Cheesesteaks

  • Kon Tiki Bar

  • Nokni Korean Cuisine

  • Glenn Kang Soju Distillery

  • Comal

  • Souvenir Coffee

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Retail Experience


The following are retail lease transactions with LCB representation in retail dense areas of Oakland:


UPTOWN

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  • Aroma Cafe

  • Genji Japanese Restaurant

  • Drexl Bar

  • Diving Dog Brewhouse

  • Modern Coffee

  • Lotus Meditteranean Quisine

  • Beautys Bagels

  • Alamar Kitchen and Sake Bar

  • Temple Tattoo

  • Spice Monkey Restaurant

  • Hello Stranger

  • Bibo Blowdry Bar

  • James and the Giant Cupcake

  • KOSA

  • Howden Market

  • Leamington Florist

  • King Kog

  • Big G Burgers

  • Liba Falafel

  • Oo La La

  • Bay Area Bikes

  • Hill’s Shoes

  • El Chilar

  • Pure Kicks

  • Sushi Valley

  • North Beach Deli

  • US Bank

  • CVS

  • Bank of America

  • 24 Hour Fitness

  • Fed Ex Kinko’s

  • Alliant Credit Union

  • Supreme Blends

  • Hair Gym

DOWNTOWN

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  • Modern Coffee

  • Subway

  • Tim Piper Barber Shop

  • Crisp Imaging

  • LPG Security

  • Inview Imaging

  • Quivx

  • Organic Coup

  • Shiba Ramen

  • Escape Room Oakland

  • The Home Fashion

  • Core Foods

  • H and R Block

LAKESHORE & GRAND AVENUES

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  • Top Dog

  • Rainbow Italian Ice

  • Gymboree

  • Collage Boutique

  • Namaste Yoga

  • Old Crow Tattoo & Art

  • Ten11 Shoes

  • Peet’s Coffee

  • European Wax Center

  • Lin Jia

  • Sway

  • Flavors of India

  • Yogafina Frozen Yogurt

  • Rose Quartz Jewelers

  • Silver Moon Boutique

  • Kitchen 388

  • Bay Made

  • Bardo

  • 18/8 Mens Salon

  • Proposition Chicken

  • Gymboree

  • Main Squeeze

TEMESCAL

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  • Pizza Aiolo

  • Marc 49 Wine Bar

  • North Light Cocktail Bar

  • Rikyu Japanese Restaurant

  • Namaste Yoga

  • Stranded

  • Cholita Linda

  • Temple Tattoo

  • Pucquio Peruvian Restaurant

  • Chic

  • Burma Superstar

  • Teni East Kitchen


Process

As a boutique local firm, LCB has formed strong connections with some of the biggest players in the East Bay food scene including: Blake Joffe of Beauty’s Bagels, Demetrius Chapin-Rienzo of Drexl, Miranda and Fort Green, James Syhabout of Commis, Hawker Fare, Hawking Bird, and Old Kan Brewery, Murat Sozeri of Cholita Linda, and Jake Freed of Shiba Ramen. We believe in going above and beyond in our marketing strategy, including pounding the pavement to find the most unique up and coming concepts to fill our vacancies.

Marketing Plan

1.         GOAL: To lease the Subject Property, at the highest obtainable price in the shortest period of time.

 2.         RESOURCES: LCB Associates’ internal and external contacts and administrative support staff.

 3.         MARKETING TOOLS: LCB Associates has specialized in selling and leasing office and retail properties. We will specifically target users. LCB Associates shall provide the following:

A.        Marketing Materials: Within the first fifteen (15) days, we will:

i.          Develop an informational flyer/brochure; 

ii.         List information on the Subject Property on all CRE websites.

iii. Have signage erected on the Subject Property

iv. List information on the Subject Property on the LCB website

B.        General Brokerage: Cooperation with other brokerage firms will be a vital part of our campaign. We will contact the sales staffs of the major Bay Area brokerage firms immediately upon our appointment in an effort to focus their interest in the availability of the Subject Premises. LCB Associates has a strong working relationship with these brokers.

C.         Target Market: The primary focus of our marketing efforts will be our previously developed target market, located in Oakland the surrounding cities of Berkeley, Emeryville, and San Francisco. Through direct sales, blast emails, cold calls, and brokerage cooperation, LCB Associates will make a concerted effort to expose the product to our selected segment of the market. We plan to distinguish ourselves in this area. Through our aggressive direct marketing campaign, we will lease the Subject Premises faster than our competition.

D.        Presence In The Market: LCB Associates has been an active force in the Oakland real estate market for the past forty (40) years. We have a reputation of professionalism, integrity, and strong work ethics.

E.        Business Relationship And Reputation: Through our years of experience in selling properties and negotiating leases in Oakland and the Greater Bay Area markets, we have established ourselves among many of the businesses in the area. In many instances, LCB Associates is called upon by its former clients in a continuing effort to assist them and their referrals in their real estate matters.

F.          E-Mail Campaign: An integral part of the leasing campaign will be blasting e-mails to users and real estate professionals. LCB Associates has developed an extensive database of hundreds of brokers to get maximum exposure to the Bay Area brokerage community.

G.          Database: LCB Associates has an existing database of information on users in this area, including their lease expiration dates, space requirements, principal names, and telephone numbers.

H.       Monthly Marketing Report: We will provide you with a monthly marketing report, covering our marketing efforts, offers, and recommendations for the coming month.

I.        Highest And Best End-Use: Through our own experience, market trends, and consultation with Owner, we will compile a list of the most logical users and investors.

J.        Screening Of Potential Tenants: We will obtain the financial background on tenants for submission to Owner in an effort to screen potential tenants.

 

4.         LEASING COMMISSION: Six percent (6%) of the total base rent for the first five (5) years, plus three percent (3%) of the total base rent for the second five (5)years. Leasing commissions are due and payable fifty percent (50%) upon execution of a lease by a tenant, and fifty percent (50%) upon tenant’s occupancy.

Deal Timeline

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MONTH 1

  • Listing Agreement

  • Establish Vision & Economics

  • Complete marketing material, order signs, create website

  • Post listing to all CRE wesbites

  • Develop and send out E-Blast to brokers throughout the Bay Area

Months 2-3

  • Locate a suitable tenant

  • Negotiate and complete deal

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Months 3-9

  • Landlord delivery

  • Tenant completes improvements and opens for business